Prevention is 1/10th the cost of Cure… So coaching must, to be effective, support and challenge you to prevent what you don’t want. In other words you’ll like it and dislike it.

Motivating yourself to do stuff can be a total bummer and nobody knows it better than me. I'm totally motivated to do my high priority tasks and love it, like writing blogs, doing podcasts, coaching clients and kissing my partner. But there are a few things, like swimming in cold sharky water that really get [...]