To say “I do what I love, and I love what I do” is a statement of the perfect personal brand. People will feel that love long before they buy the product or service you deliver. This is why it’s so great to have a life purpose. It doesn’t matter what we do once we have a life purpose we can link whatever we do to that purpose.

A person on brand will have you onto their topic within 30 seconds of meeting. They’ll be enthusiastic about it and want to share it with you.

Not all sport and work is loveable. but all purpose is loveable and all injuries are part of purpose.

A person who loves their work is magnetic. The magnetic person is a healer. They get energy from doing and giving.

Questions that are helpful for purpose:

  1. If you couldn’t fail what would you love to Be, Do, Have.
  2. What would you love to have written on your tombstone?
  3. What would your epitaph say?
  4. If you could change one thing in the world what would it be?