The Innovation Group is proud to present The Anxiety Economy, a new report examining the impact of uncertainty and fear on consumer behavior.

In the quest to achieve ultimate happiness, Americans are embarking on exhausting, expensive self-help seminars, meditation retreats, workplace wellness programs and endless positive self-talk – and yet, despite all of these safeguards, they are more anxious than ever before. The abundance of self-care doesn’t seem to be shielding anyone from an endless list of stressors, from financial insecurity to job insecurity to political upheaval.

 The report explores how instability and disruption are having a profound impact on culture and emerging trends. Behavior driven by fear, from the extreme (and the paranoid) to the more justified, is creating new market opportunities to self-soothe and navigate the storm. Highlights include: 

Workplace wellbeing: Fuelled by economic, financial and geopolitical fears, the workplace wellness market is already worth $48 billion and is growing at a rate of 4.8% per year as firms bring in equipment, services and programs designed to improve their employees’ mental and physical healthy.

Dystopic landscapes: These dark times are changing the way creatives and designers approach the concept of beauty. Makeup artists and luxury fashion designers are channeling the grotesque and transforming models into otherworldly creatures. The media and entertainment industries are also tapping into this dystopian mentality with TV series set in alternative worlds or futures.

The sex recession: Yes, these anxious times are impacting our sex lives. Millennials are reportedly having less sex and experts have been quick to link it to everything from the anxiety surrounding Donald Trump’s presidency to the uptick in rates of depression.

Post-truth: From the fake news frenzy of the 2016 presidential election to the disastrous scandals of the Fyre Festival and Theranos, the age of post-truth conspiracies as questions of accountability and transparency fray the relationships between consumers and brands. Companies seeking to survive these turbulent times and sidestep distrust are taking steps to become more transparent and establish more intimate connections with their target audiences. The trend is even more apparent in the influencer world, where nano-influencers – those with just a few thousand followers, but stronger and more personal ties to their fans – are on the rise.

Full Report Here

About the Author Chris Walker

Uniquely Australian, highly intuitive and inspired, Chris Walker is on the forefront of radical personal development and change that inspires people to find purpose and to live in harmony with the Laws of Nature. His methods are dynamic, and direct. His work is gifted, heart-opening and inspirational. The process Chris embraces can be confrontational, but if you are prepared to “step out” the personal power that this knowledge gives you is without doubt life changing and truly inspiring. Chris’s purpose is to open hearts and to stop the hurt. His work comes from his heart and is a truly magnificent gift for anyone ready to receive it. Chris shows people how to bring spirit into their life and keep it there. His sensitivity and empathy to others is his gift. The most powerful thing that we can do with our lives is to be on purpose, and live with the knowledge of spirit. Chris helps you discover this, that which is already yours, and through his work, you will find the courage and love to honour your-self and follow your heart. Chris brings his work to individuals and businesses. He believes for business success, you first need to create personal success, and this happens when your business and the people within it are on purpose. Chris Walker is an author, a speaker and a truly inspirational individual who has been fortunate enough in this life to find and live his truth.
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